In case you missed it, Patagonia released this video on Black Friday a few months ago. Admittedly, I’m a sucker for this kind of video. I love what the founder of Patagonia, Yvon Chouinard, is trying to promote. As he puts it in the film, “We can’t be a society that is based on consuming and discarding endlessly. What we’re trying to do is make clothes that can be handed down, that will last forever.”
A good ethic for business
